Best4Men

We're often asked, "How do you pick The Best products for Best4Men.com.  It's not an easy questions to answer but here is one of the biggest criteria by which we judge all products and the companies that make them:

We carry products from companies who answer our questions.

In other words, we can talk to the people who make the decisions as to what ingredients are in what product and eventually on our bodies.

We started Best4Men.net as a way to keep our customers up to date with what's going on at Best4Men.com.  Then we found some cool articles and wanted to share them with our readers.  Before we knew it, we had a site that was no longer dedicated to Best4Men.com and grooming.
 
Whoops.
 
So we've created MisterDude.com
Think of it as what Playboy recently tried to do, but we really are safe for work.

Mr. Dude note here.  We found this article posted on the Loïc Le Meur blog and we think it is great.  This is how we do business at Best4Men.com.  A lot of guys ask us where to get a good haircut or buy a product we don't carry, and we send them to one of our favorite grooming centers and competitors (based upon geographic location).  It's simply good business and the right thing to do.  Like we always say at Best4Men, Be good to yourself, and others!

Never Criticize Your Competitors

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One of the golden rules I have always applied to anything I do is to never criticize my competitors, here is why.

You never know what they or you will do next, they could be partners soon. I have many ex-competitors who became very close friends helping me all the time.

For 10 years, Columbia professor Sheena Iyengar has been studying choice. For her research paper, “When Choice is Demotivating”, they ran a great test:

They set up a free tasting booth in a grocery store, with six different jams. 40% of the customers stopped to taste. 30% of those bought some.

A week later, they set up the same booth in the same store, but this time with twenty-four different jams. 60% of the customers stopped to taste. But only 3% bought some!

Read the whole article from Derek Sivers

Here at Best4Men, we try to carry brands from people we know and trust. For instance, our current Shave Cream (Hydroplane by Billy Jealousy) comes to us from a great company down in Texas. We know the owners, we know their story, and they know their product.

That's what you miss when you deal with some of these larger brands. They can't tell you why they put crazy-hydroxi-doo-doo number 40 in their product.

So we are sad to see another company go the route of Art of Shaving. Bye bye Zirh.

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